A claim nobody measured
No “trusted by hundreds”, no invented years in business, no awards that do not exist.
The objection everyone has
“Isn’t this just AI slop?”
It is the right question. Every tool in this category says it uses AI and almost none of them will show you a sentence it wrote. So here is the standard, the four checks, and the things we will not publish under your name at any price.
The short answer
Invented claims
None. No awards, no numbers, no offers you did not authorise.
Before anything publishes
You can read and edit every draft, every time.
Unhappy reviews
Never answered automatically. Those stay yours.
Where it comes from
Slop is not caused by AI. It is caused by an empty brief.
Give a model a word count and nothing else and it writes four paragraphs that would fit any business in any town, because that is all it has to work with. The output is vague because the input was.
So the fix is not a better model. The fix is a brief made of things only your business knows, and a rule that nothing goes out unless a real customer would be better off having read it.
The same request, two briefs
Empty brief
“Write a post about garage door repair.”
We are your trusted local garage door experts, dedicated to providing quality service and customer satisfaction for all your garage door needs.
Could be anyone, anywhere
Real brief
Broken spring, Broward County, same-week install, $189 callout, 450 reviews.
A snapped torsion spring will not lift, and forcing the opener usually costs the opener too. We carry the common sizes on the van and most Broward jobs are done the same week.
Only your business could have written itNon-negotiable
Five things we will not publish in your name.
Not as a default you can switch off. At all.
An offer you did not authorise
No discounts, no free callouts, no guarantees invented because they sound generous.
Filler written to hit a length
If the useful version is two sentences, it stays two sentences.
The same page with the town swapped
If two pages differ only by a place name, they should not be two pages.
A reply to an unhappy customer
A complaint answered by a machine is the worst outcome available. Low ratings are skipped and left to you.
The gate
What a post has to pass.
Four checks, in order. Anything that fails one does not go out.
-
1
It is about you
Built from your services, your area and your prices where you have given them. Not from a category.
-
2
It says one thing
A fact, a service explained, or a straight answer to a question a customer actually asks.
-
3
It survives being read aloud
If it sounds like a brochure when you say it out loud, it gets cut rather than softened.
-
4
It is checkable
Anything factual traces back to something you told us or something already on your site.
And a reply
What a review reply has to pass.
- It answers the thing the reviewer actually mentioned, by name where they named it.
- It spells your business the way you spell it, even when the reviewer got it wrong.
- It does not all sound like one person. The signer varies, so five replies do not read as one template.
- It is editable. Every draft, every time, before anything is published.
The other half of the question
Is AI-written content bad for Google?
No, and Google has said so itself. What Google acts against is content produced at scale to manipulate rankings rather than to help a reader. That is a description of intent, not of tooling.
A page written by a person purely to game a keyword is the thing being described. A genuinely useful page assembled with help is not.
The test we actually use
Would a customer who read this be better off?
If the answer is no, it does not go out, whoever or whatever wrote it. That one question decides more than any rule in the list above.
Accountability
A person is responsible for this, not a model.
RankSteer is built by Cyticx, and someone at Cyticx is answerable for what the system publishes for you. If something reads badly, tell us: we will change the setting, not explain the model.
Run your business.
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