Your listing
Name, categories, hours, phone, service area and the map pin. A pin dropped in the wrong place quietly costs you the whole map pack.
Local SEO software for small local businesses
Most local jobs are won in two places: the search result and the map. RankSteer works on the signals behind both, then measures whether your position actually moved.
Website side in Core, $99 a month. The listing and map pack in Complete, $349 a month per location.
What gets worked
The unglamorous things that decide it.
Local ranking is not one trick. It is a lot of small correct details, kept correct.
Your website
Titles, headings, service pages, internal links, structured data and the speed of the page a customer lands on.
Your area
The cities and neighbourhoods you actually serve, said plainly on the site rather than stuffed into a footer.
Consistency
The same business details wherever they appear, because conflicting information is the cheapest way to look unreliable.
Reviews
Answered reviews are a local signal as well as a courtesy, which is why replies are part of the same system.
Measurement
Rank by keyword and position on the map grid, tracked from real points around your area, month after month.
One ranking number hides the truth.
You can sit at the top of the map beside your own office and be nowhere three miles away. The grid samples many points around your area so you can see the shape of your coverage, not a single flattering number.
- Where you win. The points that already put you in the pack.
- Where you do not. The edges worth the next piece of work.
- Whether it moved. The same points, measured again next month.
Keyword positions, without the theatre.
The keywords tracked are the ones customers type before they call. Rankings are reported as they are, including the ones that went the wrong way.
- Search visibility4.4%up 0.4How often your site is seen across these searches
- Average position48.8improved by 1.4271 tracked search terms, lower is better
- Estimated visits79271 termsFrom monthly searches and position, not clicks
What we controlThe work, the accuracy and the measurement.
What we do notGoogle’s ranking decisions. Nobody controls those.
What to expectLocal movement in months, not days.
No guarantees. Just the work, done and shown.
If someone promises you position one, they are selling the promise, not the position.
What owners usually ask about local SEO.
Why am I on page one at home but not at the shop?
Local results move with the searcher. Google answers a map query from where the person is standing, so the same business can be first from one street and invisible from the next. That is why we track a grid of points across your area, not a single national position.
How long before the map pack changes?
Listing accuracy and category fixes can move things inside a few weeks. Proximity and review depth are slower and take months. Anyone quoting you days is describing an ad, not organic local.
Do I need a physical address?
No. A service-area business can rank in the places it actually serves, but the service-area list has to be honest and it has to match what your site says. A pin dropped in the wrong place is the single most common cause of a business disappearing from its own town.
Will you change my website?
Only if you ask us to, and only the least that does the job. Some fixes we can apply directly; others we write up for you or your developer, and we always say which is which.
What about the competitor who has 900 reviews?
You will not out-count them this year, and we will not pretend otherwise. What is winnable is relevance: categories, services, photos, the words on your pages, and steady recent reviews. That is where the work goes.
Is this the same as running ads?
No. Ads buy a position for as long as you pay. Local SEO builds the position you keep. Most businesses want both eventually, and the free report will tell you which one is the bigger gap for you right now.
Run your business.
Let RankSteer handle the visibility.
More customers, less busy work. A smarter way to grow locally.
- No card, no call
- Takes about two minutes
- The report is free
